CR CAPITAL MGMT lugu mall

Location: Changsha, China 
Year: 2020
Client: CR CAPITAL MGMT
Design Studio: AUD, Shanghai


The site is located north of Fenglin No. 3 Road, Yuelu District, Changsha City, and east of Lugu Avenue. It is located in the Lugu high-tech Zone, close to Xiangjiang new area. There are a large number of improved communities and office workers in the surrounding areas. Within 1.5km, there are Lugu Central Primary School and Yuelu Middle School of Changsha No.1 Middle School; within 3km, there are Hunan Institute of Business and Economics, Hunan University of Finance and Economics, Hunan First Normal University, Hunan Institute of Foreign Economics, etc. The main customers are emerging families with school-age students, aged between 30-50 years old. They are the backbone of the current society, with old people and young people. There is a strong demand for family consumption. In this case, the business orientation of the community-based shopping center is fashionable and exquisite, and there is no large-scale commercial complex within 2km.

The history of Juzhou began in the second year of Yongxing of Emperor Hui of the Jin Dynasty (305), when it was formed by the swirl of torrents and the accumulation of sand and stones. 

The Xiangjiang River has a gentle flow and a wide riverbed, and the downstream is supported by the water of Dongting Lake, thus forming an oasis. Orange Island has been famous for a long time, spring comes, bright light is rippling, and sand gulls are dotted; Autumn solstice, pomelo yellow, orange red, fragrant; In the depths of winter, Ling Han cuts the ice, the river wind plays in the snow, and it is the location of one of the eight scenic spots of Xiaoxiang, “Jiangtian Twilight Snow”.